Why I called my business Purple Fox Financial Planning

Naming a business is like naming a baby—exciting, daunting, and full of meaning. When it came time to name my financial planning firm, I knew I wanted something that would set me apart. I didn’t want the typical corporate-sounding name; I wanted a brand that reflected my unique approach. That’s how Purple Fox Financial Planning was born.

Why “Purple”?

Purple isn’t your typical financial firm colour, but that’s precisely the point. Purple is bold, creative, and regal – qualities that I aim to bring into every aspect of my financial planning services. It symbolises wealth and ambition but also suggests wisdom, imagination, and even calmness.

While many financial businesses stick to safe blues and greys, I believe that financial planning should be more than just serious spreadsheets and numbers. It should be an exciting and personal journey. The colour purple helps cut through the noise, offering a fresh, personalised approach to finance, one that balances professionalism with creativity.

Why “Fox”?

Foxes are known for being clever, adaptable, and resourceful – all traits that are essential in the world of financial planning.

Life rarely goes according to plan. Unexpected expenses pop up, markets fluctuate, and personal goals evolve. Like a fox, I stay agile and flexible, helping my clients adapt quickly to changes while staying focused on their long-term goals. Foxes are also strategic thinkers, and that’s exactly how I approach building financial plans – balancing risk and reward while always thinking several steps ahead.

Why Together?

A purple fox? Now, that’s something you don’t see every day—and that’s the point! My approach is designed to stand out in a crowded market. Just as a purple fox would be a rare and unexpected sight, I aim to provide financial advice that’s unique, personalised, and tailored to the individual needs of my clients.

Financial planning shouldn’t be boring or one-size-fits-all. It’s about helping people achieve their dreams, manage uncertainty, and create a plan that’s as dynamic as their life. Combining the boldness of purple with the clever adaptability of a fox reflects my commitment to crafting personalised, innovative strategies that are both creative and practical.

So, Purple Fox Financial Planning represents more than just a name—it’s a statement of how I approach finance. It’s about creativity, agility, independence and bringing a human touch to an industry often seen as cold or rigid. Let’s chase those financial goals together—fox-style!

Ready for a financial plan as unique as a purple fox? Let’s make it happen!